> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started

> Verify your Sentiment setup and start using the data

Profound automatically classifies eligible prompts for Sentiment analysis. Follow these steps to verify your setup and start using the data.

## Step 1: Set the date range and establish a baseline

Go to [**Answer Engine Insights**](/answer-engine-insights/about) and select the **Sentiment** tab in the top navigation. Use the date range filter to select your monitoring window. The **Prev. Period** dropdown controls your comparison baseline.

<img src="https://mintcdn.com/profound-37face47/V1WOgGibXMwY4fKe/images/answer-engine-insights/sentiment/getting-started-1.png?fit=max&auto=format&n=V1WOgGibXMwY4fKe&q=85&s=671fbaa994f3bc4e1129985f928dd9c8" alt="" width="2262" height="1268" data-path="images/answer-engine-insights/sentiment/getting-started-1.png" />

Before optimizing, note your current positive sentiment percentage and your top positive and negative themes. Use the available filters (Topics, Platforms, Tags, and so on) to slice the data and identify where sentiment varies most across your setup.

## Step 2: Investigate and diagnose

Use the drill-down flow to investigate: start from your overall sentiment score, navigate into the themes driving it, then into the attributes within each theme, then into the specific claims behind those attributes included in the content of the cited pages.

When investigating a theme, open the cited pages to see the exact content Profound surfaced and determine whether a content fix or a product change is the right response.

<iframe src="https://player.mux.com/ZSBfaaKfMdjfbR2TSsF31Rf01t8YndQmFnBW31mvlNZE?metadata-video-title=Sentiment+drilldown+view&video-title=Sentiment+drilldown+view&autoplay=muted" title="Sentiment drilldown view" allow="autoplay; fullscreen" style={{ width: "100%", aspectRatio: "16 / 9", border: 0 }} />

## General diagnosis advice

* Negative themes with rising mention counts: **investigate first**
* Positive themes with rising counts: **note and reinforce**
* Themes trending down: **identify what changed**
* A single negative mention with no broader trend: likely noise, **do not act on it**

## Step 3: Take action to improve your sentiment score

Review the **Negative Sentiment Drivers** table. It lists the most frequently cited web pages that include top negative claims about your brand. Take action directly from the table: select **Draft Outreach** in the **Suggested Action** column for a citation source and have [AI Marketer](/aim/about) build an [Agent](/agents/about) to draft outreach for that source.
