> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and manage Brand Kits

> Create and edit Brand Kits in Context Manager

## Create a Brand Kit

Access Brand Kits from the **Context Manager** section in the left navigation bar, Brand Kits tab. To create a Brand Kit, click **+ Create new Brand Kit**.

This opens a prompt to input the URL of the brand's landing page. Profound analyzes the domain and **automatically** generates a brand identity broken down into two main categories: Brand Information and Writing Style. It also extracts a writing sample and generates a description of its style.

### Brand Information

Brand Information provides a high-level overview of the brand and includes:

* **About the brand:** Describes the brand's mission, values, and unique character.
* **Ideal customer profile:** Summary of key characteristics of target customers.
* **Competitors:** A list of the brand's main competitors.
* **Brand point of view:** The brand's unique perspective and stance.

### Brand Writing Style

Brand Writing Style provides an overview of how the brand communicates. It includes:

* **Author persona:** The character the brand writes as.
* **Tone of voice:** A summary of the brand tone.
* **Writing rules:** Specific writing rules the brand follows.

### Brand Writing Sample

A Brand Writing Sample is extracted from the brand's website and analyzed to help define the writing style.

## Edit a Brand Kit

Select any Brand Kit from the Brand Kits list to make edits. All generated information can be updated by modifying the text fields in the **Edit Brand Kit** window. Click **Save** at the bottom of the window to store your changes.