> ## Documentation Index > Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Definitions of the metrics, objects, and features you'll find in Profound This glossary defines the metrics, objects, and features you'll find in Profound. For definitions of more general AEO/AI search terms, see our [AI Search Glossary](https://www.tryprofound.com/blog/ai-search-glossary). Search the terms you're interested in with Ctrl+F or Cmd+F. ## A ### Accuracy Score A [FactCheck](/answer-engine-insights/factcheck/about) metric that shows how much of what answer engines say about your brand is correct. Profound extracts the claims made in AI responses about your brand, checks each one against your [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits), and reports the share that is accurate. The score is calculated as accurate claims / (accurate claims + inaccurate claims). For example, FactCheck extracts 50 claims. 30 of those can be verified against the Knowledge Base, of which 24 are accurate and 6 are inaccurate. The accuracy score is 24 / (24 + 6) = 80%. The 20 unverifiable claims don't affect the score. Learn more: [About FactCheck](/answer-engine-insights/factcheck/about) ### Activity Logs A single audit trail of events in your Profound organization, such as sign-ins, permission changes, and configuration updates. Admins use Activity Logs to review who did what and when. Available under Platform Management. Learn more: [About Activity Logs](/platform-config/activity-logs/about), [Activity logs platform documentation](/platform-config/activity-logs/about) ### Admin A Profound [role](/platform-config/people/roles-and-permissions) with full access to organization settings, including team management, [Prompt Designer](/answer-engine-insights/prompt-designer) access, and usage reporting. Some actions, such as modifying prompts or creating [Agency Mode](/agencies/agency-mode-overview) workspaces, require the Admin role. Learn more: [Roles and permissions](/platform-config/people/roles-and-permissions) ### AEO Content Scorecard A content optimization node for [Agents](/agents/about) that scores a piece of content against AEO best practices and returns recommendations. Learn more: [AEO Content Scorecard](/agents/nodes/content-optimization/aeo-content-scorecard) ### Agency Mode A mode for agencies and consultancies that manage several brands under one account. Each brand gets its own workspace with independent prompts, competitors, tracked platforms, and configuration. Agency Mode supports short-term pitch workspaces and long-term client workspaces, both managed from the Agency Mode dashboard. Learn more: [Agency Mode overview](/agencies/agency-mode-overview) ### Agent An automated workflow you build in Profound. An Agent consists of connected nodes: each node does one task, such as querying Profound data, prompting an AI model, fetching a web page, or publishing to a CMS. Agents can run on their own, on a schedule, from [Sheets](/sheets/getting-started), through [AI Marketer](/aim/about), or through [Profound MCP](/mcp/overview). Running an Agent consumes [credits](/agents/credits). Learn more: [About Agents](/agents/about) ### Agent Analytics Infrastructure-level monitoring of how AI crawlers and assistants access your website. Profound collects request data at the CDN or server layer, classifies the AI traffic it finds, and reports on bot visits and AI referrals by page. Agent Analytics feeds the bot and referral data in [Pages](/pages/about) and powers [network benchmarking](/pages/about#network-benchmarking). Learn more: [About Agent Analytics](/agent-analytics/overview) ### Agent builder The canvas where you assemble and test an [Agent](/agents/about). Add nodes, connect them, configure inputs, and test the Agent to see its estimated [credit](/agents/credits) cost. Learn more: [Getting started with Agents](/agents/getting-started) ### Agent output The final result an [Agent](/agents/about) produces after all its nodes run. Outputs can be generated content, a published article, a Slack message, a [Profound Document](/documents/about), or a confirmation that the run succeeded. In [Sheets](/sheets/getting-started), outputs display in the row that triggered the run. Learn more: [About Agents](/agents/about) ### Agent run One execution of an [Agent](/agents/about). Each run has a status and a result, and consumes [credits](/agents/credits) based on the complexity of the workflow. Review past runs and their outputs from the Agent's **Past runs** view. Learn more: [Agent runs](/agents/agent-runs) ### AI Marketer Your AI marketing teammate in Profound, also known as [Aim](/aim/about). It powers every chat surface in the platform, suggests [Projects](/projects/about) and tasks, and can use your [Agents](/agents/about) to do the work. It's grounded in the context you keep in [Context Manager](/context-manager/about). Learn more: [About Profound's AI Marketer (Aim) ](/aim/about) ### AI referral A visit to your website by a human who arrived from an AI answer, as opposed to a visit by an AI [bot](/agent-analytics/crawler-verification). Tracked by [Agent Analytics](/agent-analytics/overview). Learn more: [About Agent Analytics](/agent-analytics/overview) ### Aim The short name for [AI Marketer](/aim/about). Learn more: [About Profound's AI Marketer (Aim) ](/aim/about) ### Analysis type A setting on a prompt that controls which analyses Profound runs on its response: Visibility, [Sentiment](/answer-engine-insights/sentiment/about), or [FactCheck](/answer-engine-insights/factcheck/about). Every prompt produces visibility data, while other prompt types need to be assigned in the [Prompt Designer](/answer-engine-insights/prompt-designer). Also known as prompt type. Learn more: [About Sentiment](/answer-engine-insights/sentiment/about) ### Answer engine An AI service that answers a user's prompt in real time, such as ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews. Profound sends your prompts to answer engines every day and analyzes the responses. In Profound and in the API, a tracked answer engine is called a platform or model. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Answer Engine Insights (AEI) The Profound product that shows how your brand performs across answer engines. Profound runs your prompts daily, collects the responses, and turns them into metrics: Visibility Score, Share of Voice, Average Position, Citation Share, Citation Coverage, Sentiment Score, and Accuracy Score. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Article Research Report A research node for [Agents](/agents/about) that compiles a research report for a planned article, which downstream nodes can use to write grounded content. Learn more: [Article Research Report](/agents/nodes/research/article-research-report) ### Article Title Suggestion A content creation node for [Agents](/agents/about) that proposes article titles for a topic or brief. Learn more: [Article Title Suggestion](/agents/nodes/content-creation/article-title-suggestion) ### Artifact An output that an [AI Marketer (Aim)](/aim/about) chat or an [Agent](/agents/about) produces, such as a [Profound Document](/documents/about), a [Sheet](/sheets/getting-started), or an image. Artifacts from chats in a [Project](/projects/about) appear in the Project's **Artifacts** section, where every member can open them. Learn more: [About Projects](/projects/about) ### Asset A brand, company, or product that Profound tracks in a category. Your own brand is an owned asset; the others are competitors. ### Attribute In [Sentiment](/answer-engine-insights/sentiment/about), a specific claim or pattern within a [theme](/answer-engine-insights/sentiment/about#themes-and-theme-attributes), with a positive or negative polarity. For example, "opaque pricing" is a negative attribute under a Pricing theme. Learn more: [About Sentiment](/answer-engine-insights/sentiment/about) ### Average Position The [average position](/answer-engine-insights/about#average-position) of your brand relative to competitors across responses. For example, McDonald's is listed first in half of the responses that mention it and second in the other half. Its Average Position is 1.5. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ## B ### Blacklist A mode in [Configure Competitors](/answer-engine-insights/settings#configure-competitors) that removes specific brands from all Answer Engine Insights analysis. Use it for brands that appear in your data but aren't relevant competitors, or that you aren't permitted to mention. Compare [Whitelist](/getting-started/glossary#whitelist). Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Bot An automated agent that requests pages from your website. [Agent Analytics](/agent-analytics/overview) identifies and classifies AI bots by purpose: AI citation, AI indexing, AI training, and AI agent visits. Profound also operates [its own bots](/bots/introduction). Learn more: [Crawler verification](/agent-analytics/crawler-verification), [Profound bots](/bots/introduction) ### Bot Visits A view in [Pages](/pages/about) and [Agent Analytics](/agent-analytics/overview) that shows what AI bots see and can reach on your site: which crawlers visit a page, what content is hidden from them, and a `robots.txt` audit that lists the AI crawlers your site disallows. See also [Bot vs. Human Readable Content](/pages/about#bot-vs-human-readable-content). Learn more: [About Pages](/pages/about) ### Bot vs. Human Readable Content A [Pages](/pages/about) feature that compares what a person sees on a page with what an AI [bot](/agent-analytics/crawler-verification) can access. Content rendered with client-side JavaScript is often invisible to bots, so Pages flags hidden text blocks and headings and recommends how to expose them. Learn more: [About Pages](/pages/about) ### Brand The entity whose presence in AI answers you track. In Profound data, a brand is an asset. Your own brand is an owned asset, and competitors are the other assets in your category. ### Brand Context The tab in [Context Manager](/context-manager/about) that holds your [knowledge records](/context-manager/about#knowledge-records-that-build-themselves) and identifies [knowledge gaps](/context-manager/about#identified-gaps). Learn more: [About Context Manager](/context-manager/about) ### Brand Kit A brand identity profile that defines how Profound should write on your behalf: brand information, writing style, and a writing sample. Profound generates a Brand Kit from your website URL, and you can edit it at any time. Where a [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits) defines what to say, a Brand Kit defines how to say it. Part of [Context Manager](/context-manager/about). Learn more: [Knowledge Bases and Brand Kits](/context-manager/knowledge-bases-and-brand-kits) ### Bulk Analysis A [Prompt Volumes](/prompt-volumes/about) feature that compares several keywords at once and ranks them by prompt volume, so you can prioritize what to track. Learn more: [About Prompt Volumes](/prompt-volumes/about) ### Bulk upload Adding many prompts at once by uploading a CSV in the [Prompt Designer](/answer-engine-insights/prompt-designer). Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ## C ### Call API A node for [Agents](/agents/about) that sends an HTTP request to any external API and returns the response for later nodes to use. Learn more: [Call API](/agents/nodes/call-api) ### Category The workspace that holds one brand and its competitive set. A category contains assets, topics, prompts, tags, regions, Personas, and platforms. Learn more: [Categories: how your AEI data is organized](/answer-engine-insights/categories) ### Chart annotation A note pinned to a date on a time-series line chart in [Answer Engine Insights](/answer-engine-insights/about) that records an event, such as a product launch, a content refresh, or a change to your prompts. Learn more: [Chart annotations in AEI](/answer-engine-insights/chart-annotations) ### Citation A reference or link to a specific web page, article, or resource inside an answer engine response. Profound records which domains and pages are cited, how often, and for which prompts, and classifies each source into a citation category. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Citation Categories Classification of the sources answer engines cite. Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Citation Coverage A metric in [Answer Engine Insights](/answer-engine-insights/interpret). Where Citation Share measures the proportion of all citations that point to a domain, Citation Coverage measures how widely that domain is cited across responses. For example, `mcdonalds.com` is cited in 30 of 100 responses, so its Citation Coverage is 30%, even if it accounts for a smaller share of all citations. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Citation Decay A table in the Citations tab of [Answer Engine Insights](/answer-engine-insights/interpret) that shows how long sources keep getting cited after they first appear. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Citation Domains A data node for [Agents](/agents/about) that returns the top cited domains for a set of prompts, topics, or the whole category. Learn more: [Citation Domains Node](/agents/nodes/data/citation-domains) ### Citation Pages A data node for [Agents](/agents/about) that returns the most cited pages for a set of prompts, topics, or the whole category. Learn more: [Citation Pages](/agents/nodes/data/citation-pages) ### Citation Rank The rank of a domain or page when cited sources are sorted by [Citation Share](/answer-engine-insights/interpret#citation-share-and-citation-coverage). A lower rank means the source is cited more often than its peers. For example, mcdonalds.com has the third-highest Citation Share among all cited domains. Its Citation Rank is 3. Learn more: [Interpret Answer Engine Insights (legacy)](/answer-engine-insights/interpret) ### Citation Share The percentage of all citations that point to a given domain, page, or citation category. For example, if your owned domains receive 100 citations out of 1,000 total, your Citation Share is 10%. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Citation Share (Agent node) A data node for [Agents](/agents/about) that returns [Citation Share](/answer-engine-insights/interpret#citation-share-and-citation-coverage) values for use inside an Agent. Learn more: [Citation Share Node](/agents/nodes/data/citation-share) ### Claim A statement an answer engine makes about your brand. [FactCheck](/answer-engine-insights/factcheck/about) extracts claims, checks them against your [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits), and classifies each as accurate, inaccurate, or not relevant. Subjective statements are routed to [Sentiment](/answer-engine-insights/sentiment/about) instead. Learn more: [About FactCheck](/answer-engine-insights/factcheck/about) ### Client workspace A long-running brand [workspace](/agencies/agency-mode-overview) in [Agency Mode](/agencies/agency-mode-overview) for an agency's active clients. Client workspaces last for the duration of the agency's contract and are typically larger than [pitch workspaces](/agencies/agency-mode-overview), with more prompts, platforms, regions, and competitors tracked. Learn more: [Agency Mode overview](/agencies/agency-mode-overview) ### Command Center A Platform Management view that shows your team's Profound adoption, hours saved with Agents, and peer benchmarks. Learn more: [About Command Center](/platform-config/command-center/about) ### Competitor A brand you monitor alongside your own. Profound tracks competitors' presence in AI responses so you can compare Visibility Score, Share of Voice, Citation Share, and Sentiment. Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Conditional Branching logic in an [Agent](/agents/about). A conditional routes the workflow down different paths based on the value of a variable, for example publishing content only when a quality check passes. Learn more: [Add conditionals to Agents](/agents/how-tos/add-conditionals) ### Connector A connection between Profound and a tool in your marketing stack, such as a CMS, analytics platform, or messaging app. Connectors power the [integrations](/integrations/overview) in [Agents](/agents/about) and the sources that [Context Manager](/context-manager/about) learns from. Learn more: [About integrations and connectors](/integrations/about-integrations-and-connectors) ### Context Manager The one place for everything Profound knows about your brand: positioning, audience, strategy, and how you like to work. It stores that context as knowledge records, keeps Personal Context, and houses [Knowledge Bases](/context-manager/knowledge-bases-and-brand-kits) and [Brand Kits](/context-manager/knowledge-bases-and-brand-kits). [AI Marketer](/aim/about), [Agents](/agents/about), and [Projects](/projects/about) all draw on it. Learn more: [About Context Manager](/context-manager/about) ### Create Content Brief A content creation node for [Agents](/agents/about) that drafts a content brief, typically from AEO data or research produced earlier in the workflow. Learn more: [Create Content Brief](/agents/nodes/content-creation/create-content-brief) ### Credits The unit of pricing for [Agents](/agents/about). Credits are consumed when an Agent runs, whether stand-alone, on a schedule, from [Sheets](/sheets/getting-started), from [AI Marketer](/aim/about), or through [Profound MCP](/mcp/overview). Learn more: [Pricing: Agents credits](/agents/credits) ### Custom Dashboards See [Dashboards](/getting-started/glossary#dashboards). Learn more: [About Dashboards](/custom-dashboards/about) ### Custom role A [role](/platform-config/people/roles-and-permissions) with a permission set you define, assigned to team members in place of the built-in roles. Learn more: [Custom roles](/platform-config/people/custom-roles) ## D ### Dashboards Configurable views of your Profound data. Pick charts and tables for metrics such as Visibility Score, Share of Voice, and Citation Share, apply filters, arrange the layout, and share the dashboard with your organization or with a link. Learn more: [About Dashboards](/custom-dashboards/about) ### Domain The website behind a citation, such as example.com, as opposed to the specific page cited. Profound ranks domains in Top Citation Domains and assigns each to a citation category. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Domain Segments Groupings of website data in [Agent Analytics](/agent-analytics/overview) by sub-brand, product line, or region. A segment can split one domain into slices or combine several domains into one view, so each team sees only its part of the site while leadership sees the brand-wide roll-up. Learn more: [About Agent Analytics](/agent-analytics/overview) ## E ### Earned Media The citation category for sites whose primary purpose is publishing content: news outlets, magazines, trade publications, editorial review sites, affiliate and comparison sites, and personal blogs. It excludes corporate blogs, newsrooms, and lead-generation sites. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Entity Parser The component that extracts entities (companies, products, people, product features, or publication sources) from answer engine responses. Your Profound team configures it during onboarding. Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Execution One run of a prompt against one platform. Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ## F ### FactCheck Profound's accuracy layer, part of [Answer Engine Insights](/answer-engine-insights/interpret). FactCheck extracts the claims answer engines make about your brand, checks each against your [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits), clusters them by theme, and traces inaccurate claims back to the citation URLs driving them. Learn more: [About FactCheck](/answer-engine-insights/factcheck/about) ## G ### Generate Article A content creation node for [Agents](/agents/about) that writes a full article from a brief, research, or instructions, optionally grounded in a [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits) and styled with a [Brand Kit](/context-manager/knowledge-bases-and-brand-kits). Learn more: [Generate Article](/agents/nodes/content-creation/generate-article) ### Get Sitemap A node for [Agents](/agents/about) that fetches a website's sitemap so you can iterate over its URLs. See also [Profound Sheets Sitemap Importer](/bots/sitemap-importer). Learn more: [Get Sitemap](/agents/nodes/get-sitemap) ### Google Ads integration A set of integration [nodes](/agents/about) that pull Google Ads data into [Agents](/agents/about). Learn more: [Google Ads integration and nodes](/integrations/google-ads/overview) ## H ### Half-life In [Citation Decay](/answer-engine-insights/interpret#citation-decay), the number of days for a source's citations to fall to half of their peak and stay there. A short half-life means the page or domain lost ground quickly and is a candidate for a content refresh. Compare [Rise](/getting-started/glossary#rise). Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Human Review A node for [Agents](/agents/about) that pauses the workflow until a person reviews and approves the content before later nodes run. Learn more: [Human Review](/agents/nodes/human-review) ## I ### Indexing In [Pages](/pages/about), submitting a page to search engines so they pick up new or updated content sooner. Profound uses the IndexNow protocol, which requests priority indexing but doesn't guarantee it. In [Agent Analytics](/agent-analytics/overview), AI indexing is one of the [bot](/agent-analytics/crawler-verification) traffic types. Learn more: [About Pages](/pages/about) ### Input Information you provide each time you start an [Agent](/agents/about): text, Profound data, files, or dropdown selections. In [Sheets](/sheets/getting-started), each row supplies the inputs for one [Agent run](/agents/agent-runs). Learn more: [About Agents](/agents/about) ### Intent In [Prompt Volumes](/prompt-volumes/about), the reason behind a user's prompt: informational, commercial, generative, or conversational. Learn more: [About Prompt Volumes](/prompt-volumes/about) ### Iteration A loop in an [Agent](/agents/about). An iteration applies the same sequence of nodes to every item in a list, for example extracting pricing from each competitor site in turn. Learn more: [Add iterations to Agents](/agents/how-tos/add-iterations) ## K ### Keyword list A named collection of related keywords in [Prompt Volumes](/prompt-volumes/about) for tracking a topic cluster over time. Learn more: [Keyword searches and lists](/prompt-volumes/how-tos/keyword-searches-and-lists) ### Knowledge Base A repository of documents, web pages, and other source material that Profound treats as the source of truth about your brand. [Context Manager](/context-manager/about) distills Knowledge Bases into [knowledge records](/context-manager/about), [FactCheck](/answer-engine-insights/factcheck/about) verifies [claims](/answer-engine-insights/factcheck/about) against them, and a Knowledge Base node in [Agents](/agents/about) runs a semantic search over them so generated content rests on verified material. Learn more: [Knowledge Bases and Brand Kits](/context-manager/knowledge-bases-and-brand-kits) ### Knowledge record A document in [Context Manager](/context-manager/about) that Profound generates and maintains about one part of your business: company, audience, competitors, offerings, strategy, or execution. Learn more: [About Context Manager](/context-manager/about) ## M ### Mention A reference to a brand within an answer engine response. One response can mention the same brand several times. Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Model See [platform](/getting-started/glossary#platform). ## N ### Name Matching The [Answer Engine Insights](/answer-engine-insights/interpret) setting that groups the different names answer engines use for a brand, such as "Profound" and "Try Profound," under one asset. Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Network benchmarking A [Pages](/pages/about) feature that scores a page's citations as a percentile against roughly 3 million pages tracked across the Profound network, from Poor to Great. Benchmark against all sites or a peer group. Requires [Agent Analytics](/agent-analytics/overview). Learn more: [About Pages](/pages/about) ### Node One step in an [Agent](/agents/about) workflow. Each node performs a specific task: prompting an AI model, fetching a page, querying Profound data, creating content, and so on. Learn more: [About Agents](/agents/about), [Agent nodes](/agents/about#agent-components) ## O ### Organization Your Profound account. An organization holds one or more categories, its team members and their [roles](/platform-config/people/roles-and-permissions), [credits](/agents/credits), and [Activity Logs](/platform-config/activity-logs/about). Open organization settings by selecting your organization name at the top left of the platform. ## P ### Page A specific URL cited by an answer engine, as distinct from its domain. Learn more: [About Pages](/pages/about) ### Page Health A [Pages](/pages/about) feature that reports whether a page loads, renders, and performs well enough for users, crawlers, and answer engines. It draws on Google Lighthouse and PageSpeed Insights and covers core web performance metrics such as Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Learn more: [About Pages](/pages/about) ### Pages The Profound product that shows how each of your web pages performs in AI search. Pages combines Citation Share and Citation Rank from [Answer Engine Insights](/answer-engine-insights/interpret) with bot visits and AI referrals from [Agent Analytics](/agent-analytics/overview), plus content scores, Page Health, Bot vs. Human Readable Content, Indexing, and network benchmarking, in one table. Learn more: [About Pages](/pages/about) ### Perplexity Search A node for [Agents](/agents/about) that runs a live web search through Perplexity and returns the results for later nodes. Learn more: [Perplexity Search](/agents/nodes/perplexity-search) ### Persona An audience profile that Profound adopts when it runs a prompt, such as "small business owner" or "enterprise IT buyer." Learn more: [Personas in Answer Engine Insights](/answer-engine-insights/personas) ### Personal Context The part of [Context Manager](/context-manager/about) that keeps memories about how you work. Profound uses it to personalize your chats without mixing your preferences into the shared [Brand Context](/context-manager/about). Learn more: [About Context Manager](/context-manager/about) ### Pitch workspace A short-term brand workspace in [Agency Mode](/agencies/agency-mode-overview), used to assess a prospect's AI search visibility or prepare a pitch. Pitch workspaces expire after a defined period, typically 30 days. Learn more: [Agency Mode overview](/agencies/agency-mode-overview) ### Platform An answer engine that Profound tracks, such as ChatGPT, Gemini, Claude, Perplexity, or Google AI Overviews. Also called a model. ### Position Where your brand ranks relative to competitors. Position aggregates performance indicators such as Share of Voice into a ranked score; a lower value means a higher rank. See also [Average Position](/getting-started/glossary#average-position). Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Product tile The card-style component that displays one product when an answer engine enters Shopping mode. A tile carries an image, price, merchant links, and buy buttons, and can expand to show sections such as "What to know." Learn more: [About Shopping](/shopping/about) ### Profound Documents A built-in collaborative editor for storing and refining content inside Profound. Documents support rich text, real-time co-editing, and comments. Also known as Profound Docs. Learn more: [Profound Documents](/documents/about) ### Profound MCP Profound's hosted Model Context Protocol server, which lets AI tools such as ChatGPT, Claude, or Cursor access Profound data. Learn more: [Profound MCP overview](/mcp/overview) ### Profound Sheets Sitemap Importer A Profound bot that fetches a website's sitemap.xml and robots.txt so you can import the sitemap URLs into a [Sheet](/sheets/getting-started). Learn more: [Profound Sheets Sitemap Importer](/bots/sitemap-importer) ### ProfoundBot A Profound bot that fetches a single public web page on demand, so an [Agent](/agents/about) or [Sheet](/sheets/getting-started) can read its content as Markdown or HTML. Learn more: [ProfoundBot](/bots/profoundbot) ### Project One workspace in [Projects](/projects/about). A Project holds the chats, instructions, context, members, and Artifacts for one initiative, such as a product launch or a sentiment fix. Learn more: [About Projects](/projects/about) ### Projects The Profound feature for team work that spans more than one task. Each Project is a shared workspace with its own instructions, context (files, [Knowledge Base](/context-manager/knowledge-bases-and-brand-kits) documents, and brand information from [Context Manager](/context-manager/about)), chats with [AI Marketer](/aim/about), and Artifacts. AI Marketer suggests new Projects and tasks based on your data. See also [Suggestion](/getting-started/glossary#suggestion). Learn more: [About Projects](/projects/about) ### Prompt A query that Profound sends to answer engines on your behalf, such as "What is the best tool for answer engine analysis?" Prompts run once a day on each configured platform, and their responses form the dataset behind [Answer Engine Insights](/answer-engine-insights/interpret). Prompts belong to a topic, can carry tags, regions, and Personas, and are managed in the [Prompt Designer](/answer-engine-insights/prompt-designer). Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ### Prompt Designer The interface for creating, editing, tagging, and organizing prompts and topics. Open it from [Answer Engine Insights](/answer-engine-insights/interpret) > Prompts > **Modify Prompts**. Add prompts by bulk upload, with the Prompt Generator, or manually. Requires the [Admin](/platform-config/people/roles-and-permissions) role. Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ### Prompt Generator A tool in the [Prompt Designer](/answer-engine-insights/prompt-designer) that generates collections of prompts for your existing topics. You choose the topics, regions, languages, and platforms, and can add extra instructions. Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ### Prompt LLM The core node for [Agents](/agents/about): it sends a prompt you write to an AI model and returns the response. Most content workflows chain several Prompt LLM nodes. Learn more: [Prompt LLM](/agents/nodes/prompt-llm) ### Prompt Research Reports Reports in [Prompt Volumes](/prompt-volumes/about) that compare what real users ask answer engines with what you track in [Answer Engine Insights](/answer-engine-insights/interpret), to surface gaps in your prompt coverage. Learn more: [About Prompt Volumes](/prompt-volumes/about) ### Prompt type See [Analysis type](/getting-started/glossary#analysis-type). ### Prompt Volume The projected demand for a prompt or topic, drawn from the [Prompt Volumes](/prompt-volumes/about) dataset. Learn more: [About Prompt Volumes](/prompt-volumes/about) ### Prompt Volumes Profound's dataset of real prompts that users submit to answer engines. Data comes from ChatGPT, Gemini, Claude, and Perplexity and is anonymized and aggregated. Learn more: [About Prompt Volumes](/prompt-volumes/about) ## Q ### Query fanout A search query an answer engine generates behind the scenes while answering a prompt. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Query Fanout Estimator A content optimization node and template for [Agents](/agents/about) that estimates how a topic expands into related query fanouts, so content can cover them. Learn more: [Query Fanout Estimator](/agents/nodes/content-optimization/query-fanout-estimator) ### Query fanouts A view in the Prompts tab of [Answer Engine Insights](/answer-engine-insights/interpret) that lists the queries answer engines generate from each prompt you track. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ## R ### Region The country a prompt is scoped to when Profound runs it. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Research Snippets Generator A research node for [Agents](/agents/about) that produces short research snippets on a topic for use in briefs or articles. Learn more: [Research Snippets Generator](/agents/nodes/research/research-snippets-generator) ### Response The answer an answer engine returns for one execution of a prompt. Profound analyzes each response for brand mentions, citations, sentiment, and claims. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Rise In Citation Decay, the number of days from a source's first citation to its peak citation count. The summary shows the Average Rise across all sources. Compare [Half-life](/getting-started/glossary#half-life). Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Role The permission level of a team member in your [organization](/cookbook/setup/data-model), such as [Admin](/platform-config/people/roles-and-permissions) or Member. Roles control who can modify prompts, manage settings, and see usage. You can also define a [custom role](/platform-config/people/custom-roles). Learn more: [Roles and permissions](/platform-config/people/roles-and-permissions) ## S ### Saved Views A stored combination of date range, comparison period, and filters in [Answer Engine Insights](/answer-engine-insights/interpret) or [Pages](/pages/about). Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Sentiment The part of [Answer Engine Insights](/answer-engine-insights/interpret) that tracks the tone and content of how answer engines describe your brand. Sentiment extracts claims from responses, clusters them into themes and attributes with positive or negative polarity, shows the exact text behind each signal, and attributes signals to the citations driving them. Learn more: [About Sentiment](/answer-engine-insights/sentiment/about) ### Sentiment Score The share of positive sentiment for a brand, averaged across tracked [platforms](/answer-engine-insights/interpret). Claims are weighted by [mention](/answer-engine-insights/settings) frequency, so a theme that appears more frequently carries more weight. For example, 75 positive and 25 negative mentions give a Sentiment Score of 75%. Learn more: [About Sentiment](/answer-engine-insights/sentiment/about) ### Sentiment Score (node) A data node for [Agents](/agents/about) that returns Sentiment Score values for use inside a workflow. Learn more: [Sentiment Score Node](/agents/nodes/data/sentiment-score) ### Share of Voice How often your brand is mentioned compared with all brands. Share of Voice divides the number of responses that mention your brand by the total number of brand mentions across all responses. For example, 20 mentions out of 100 total brand mentions gives a Share of Voice of 20%. Compare [Visibility Score](/getting-started/glossary#visibility-score). Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Share of Voice Rank Your brand's rank by Share of Voice relative to competitors for a prompt or topic. Shown in the rank list beside the Share of Voice chart and as a column in the Tracked prompts table. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Sheets The Profound product for running [Agents](/agents/about) at scale. A Sheet is a spreadsheet where each row is an input (a page, topic, keyword, or prompt) and each column is a data field, an Agent step, or an output. Rows run in parallel, and outputs write back into the table. Learn more: [Getting started with Sheets](/sheets/getting-started) ### Sheets Templates Ready-made [Sheet](/sheets/getting-started) starting points for common workflows, such as Article Translator, Content Refresher, FAQ Generator, and Internal Link Suggestions. Each comes pre-loaded with the right [Agent](/agents/about), columns, and sample data. Learn more: [Getting started with Sheets](/sheets/getting-started) ### Shopping The Profound product that shows how your products appear inside AI shopping experiences. Learn more: [About Shopping](/shopping/about) ### Shopping mode The state an AI chat enters when a prompt signals purchase intent. Instead of a text answer, the answer engine returns a carousel of product tiles. Learn more: [About Shopping](/shopping/about) ### Shopping Mode Rate The percentage of your tracked prompts that trigger Shopping mode rather than a standard text answer. Learn more: [About Shopping](/shopping/about) ### Shopping Visibility Score How consistently your brand and products appear across Shopping mode responses. A score of 100% means your brand appears every time the answer engine enters shopping mode for that prompt set. Review it by topic, because scores can swing between topics for the same brand. Learn more: [About Shopping](/shopping/about) ### Strongholds The Topic Prioritization group for topics with high Visibility Score and high Citation Share. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Suggestion A new Project or task that [AI Marketer](/aim/about) suggests based on your data and context. Project suggestions appear at the top of the **Projects** page, and task suggestions appear in the **Suggestions for you** panel of a Project. Select **Start task** on a Suggestion to open a chat where AI Marketer starts on the plan with you. If a Suggestion fits one of your existing [Agents](/agents/about), AI Marketer can use it. Learn more: [About Projects](/projects/about) ## T ### Tag A free-form label you apply to a prompt as a second layer of organization beyond topics. Learn more: [Create, manage, and tag prompts in Prompt Designer](/answer-engine-insights/prompt-designer) ### Template A pre-built [Agent](/agents/about) or [Sheet](/sheets/getting-started) for a common use case, such as AEO Content Refresh or FAQ Generator. Learn more: [About Agents](/agents/about) ### Theme A neutral, high-level topic area that answer engines associate with a brand, such as Customer Support or Pricing. In [Sentiment](/answer-engine-insights/sentiment/about), themes group attributes with positive or negative polarity; in [FactCheck](/answer-engine-insights/factcheck/about), themes cluster similar claims. Learn more: [About Sentiment](/answer-engine-insights/sentiment/about), [About FactCheck](/answer-engine-insights/factcheck/about) ### Top Citation Domains A ranked list of the [domains](/answer-engine-insights/interpret) most frequently cited in AI responses. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Top Citation Pages A ranked list of the pages most frequently cited in AI responses. Several pages from the same domain can appear. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Topic A group of related prompts organized around a common theme, product, or business objective, such as "Pricing" or "Integrations." Topics structure your prompt set and are the main way to compare performance across areas of your business. Create topics in the [Prompt Designer](/answer-engine-insights/prompt-designer). Learn more: [How to create topics and prompts to track in Profound](/answer-engine-insights/how-tos/create-topics-and-prompts) ## V ### Variable A piece of data that flows in or out of an [Agent](/agents/about) node. Variables pass between steps and can be reused anywhere later in the workflow. Learn more: [About Agents](/agents/about) ### Visibility Whether your brand appears in an answer engine response. Measured by [Answer Engine Insights](/answer-engine-insights/interpret). Related metrics: Visibility Score, Share of Voice, Average Position. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Visibility Rank Your brand's rank by Visibility Score relative to competitors for a prompt or topic. Compare [Share of Voice Rank](/getting-started/glossary#share-of-voice-rank). Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Visibility Score The percentage of responses that mention your brand, out of all responses that mention at least one brand. For example, appearing in 5 out of 10 responses gives a Visibility Score of 50%. It's the headline metric in [Answer Engine Insights](/answer-engine-insights/interpret). Compare [Share of Voice](/getting-started/glossary#share-of-voice), which counts mentions rather than responses. Learn more: [About Answer Engine Insights](/answer-engine-insights/about) ### Visibility Score (node) A data node for [Agents](/agents/about) that returns Visibility Score values for a brand, topic, or prompt set for use inside an Agent workflow. Learn more: [Visibility Score](/agents/nodes/data/visibility-score) ## W ### Watchlist The view of the All Citations table in [Answer Engine Insights](/answer-engine-insights/interpret) that monitors a custom set of pages you define, rather than the most cited pages overall. Learn more: [Interpret Answer Engine Insights](/answer-engine-insights/interpret) ### Web Page Scrape A node for [Agents](/agents/about) that fetches the content of a web page so later Agent steps can analyze or rewrite it. Uses [ProfoundBot](/bots/profoundbot). Learn more: [Web Page Scrape](/agents/nodes/web-page-scrape) ### Whitelist A mode in [Configure Competitors](/answer-engine-insights/settings#configure-competitors) that shows only the brands on your list and excludes any response that mentions none of them. Compare [Blacklist](/getting-started/glossary#blacklist). Learn more: [Answer Engine Insights settings](/answer-engine-insights/settings) ### Workspace An isolated brand environment in Agency Mode with its own prompts, competitors, tracked platforms, and configuration. Learn more: [Agency Mode overview](/agencies/agency-mode-overview) ## Y ### YouTube Title & Description A node for [Agents](/agents/about) that fetches the title and description of a YouTube video for use in a content workflow. Learn more: [YouTube Title & Description](/agents/nodes/youtube-title-description) ### YouTube Video Transcript A node for [Agents](/agents/about) that fetches a YouTube video's transcript so later nodes can turn it into written content. Learn more: [YouTube Video Transcript](/agents/nodes/youtube-video-transcript)