> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Profound platform walkthrough: see how it works

> A video walkthrough of how to understand and control how your brand shows up in AI search

<Note>The video below shows the legacy Answer Engine Insights design. Learn more about the current features in [Interpret Answer Engine Insights](/answer-engine-insights/interpret).</Note>

<iframe src="https://player.mux.com/WKUPfYhw1Fl02PkcqGCMYASxkDnIP8bysjl6FI5CrbwI?&accent-color=%23000000&primary-color=%23ffffff&default-hidden-captions=true&thumbnail-time=146" title="" allow="fullscreen" style={{ width: "100%", aspectRatio: "16 / 9", border: 0 }} />

This walkthrough covers everything you need to start understanding and controlling how your brand shows up in AI Search.

You'll see:

* **Prompt monitoring:** what questions people are asking that surface your brand (or your competitors')
* **Answer engine visibility:** how Profound tracks your brand's presence, share of voice, and sentiment across AI-generated answers
* **Citation Tracking:** where your content is being pulled from (or missed) when AI models generate responses
* **Competitive Benchmarking:** how you stack up against competitors in AI Search visibility
* **Actionable Recommendations using Agents:** where to focus content and optimization efforts for maximum AI engine optimization (AEO) impact using agentic workflows

Whether you're new to AI Search optimization or looking to get more out of your Profound account, this walkthrough will help you navigate the platform with confidence and turn insights into action.