> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Microsoft Copilot Studio agent to Profound MCP

This guide walks you through connecting Profound to a Microsoft Copilot Studio agent using the Profound MCP server. Once connected, your agent can access Profound data and capabilities directly.

## Before you start

Before you get started, you'll need:

* [Access to a Microsoft Copilot Studio account](https://learn.microsoft.com/en-us/microsoft-copilot-studio/requirements-licensing-subscriptions) with an [agent set up](https://learn.microsoft.com/en-us/microsoft-copilot-studio/fundamentals-get-started)
* A [Profound](https://www.tryprofound.com/) account

## Setup guide

<Steps>
  <Step title="Open your agent in Copilot Studio">
    * Sign in to [Microsoft Copilot Studio](https://copilotstudio.microsoft.com/)
    * Go to the **Agents** tab in the left navigation bar
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-landing-page.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=ef868da28d5cdb10436cfad79b424c0f" alt="Microsoft Copilot Studio landing page screenshot with Agents tab highlighted" width="2592" height="1393" data-path="images/mcp/ms-copilot-landing-page.png" />
    * Select and open the agent you want to connect Profound to
    * Go to the **Tools** tab for the agent
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-agent.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=c3d447c939ddb934bdbcb5eb5bc94236" alt="Microsoft Copilot Studio agent page screenshot with Tools tab highlighted" width="2385" height="1064" data-path="images/mcp/ms-copilot-agent.png" />
  </Step>

  <Step title="Add a new tool">
    * Select **+ New tool**
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-tools.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=f71de8ef668600bbde9ec4d71ffbc16a" alt="Microsoft Copilot Studio tools page screenshot with Tools tab and + New Tool button highlighted" width="2734" height="978" data-path="images/mcp/ms-copilot-tools.png" />
    * In the New tool dialog window, select **Model Context Protocol**
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-new-tool.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=f0998ed1c48abacb5fb348bdfa6b5a41" alt="Microsoft Copilot Studio New Tool dialog screenshot with Model Context Protocol option highlighted" width="2058" height="1294" data-path="images/mcp/ms-copilot-new-tool.png" />
  </Step>

  <Step title="Enter the Profound server details">
    After the setup wizard appears, fill in the fields as follows:

    <img src="https://mintcdn.com/profound-37face47/Dq3YtFbUVP-dqF6H/images/mcp/ms-copilot-setup-wizard.png?fit=max&auto=format&n=Dq3YtFbUVP-dqF6H&q=85&s=99c713d660d441f9a5b19413c608e6fa" alt="Microsoft Copilot Studio Model Context Protocol setup wizard screenshot" style={{height: "25em", display: "block", margin: "0 auto"}} width="530" height="630" data-path="images/mcp/ms-copilot-setup-wizard.png" />

    * **Server name:** Profound
    * **Server description:** Provides AEO and GEO marketing analytics as well as allows agents to operate the Profound platform.
    * **Server URL:** `https://mcp.tryprofound.com/mcp`
    * **Authentication:** OAuth 2.0
  </Step>

  <Step title="Set up authentication">
    <Note>
      Profound uses OAuth 2.0 to verify your identity. This is the standard "sign in with your account" method used by most modern apps.
    </Note>

    After you select OAuth 2.0 as the authentication method in the setup wizard form:

    * Select **Dynamic discovery**: This is the simplest option that lets Copilot Studio configure the sign-in flow automatically
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-dynamic-discovery.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=4075536a3bc52c845485c632a866113e" alt="Microsoft Copilot Studio Model Context Protocol setup wizard Authentication section screenshot with Dynamic discovery option selected" width="936" height="604" data-path="images/mcp/ms-copilot-dynamic-discovery.png" />
    * Select **Create**

    After that, the **Add tool** dialog appears.
  </Step>

  <Step title="Create a connection and add the server">
    * On the Add tool screen, select **Create a new connection**
    * Follow any sign-in prompts to authenticate with your Profound account
    * After the connection is created, select **Save** for the MCP server, then refresh the tools list
          <img src="https://mintcdn.com/profound-37face47/Dq3YtFbUVP-dqF6H/images/mcp/ms-copilot-refresh-tools.png?fit=max&auto=format&n=Dq3YtFbUVP-dqF6H&q=85&s=c299819cb903ab412a189a68fa97a1c7" alt="Microsoft Copilot Studio Tools section screenshot with refresh tools button and Allow all toggle highlighted" width="834" height="164" data-path="images/mcp/ms-copilot-refresh-tools.png" />
    * Select **Add to agent** to finish

    Your agent now has access to the Profound MCP server.
  </Step>

  <Step title="Verify the connection">
    To confirm everything is working:

    * Go to the **Tools** tab for your agent
    * Look for **Profound** in the list of connected tools
          <img src="https://mintcdn.com/profound-37face47/HEiJHUZHHXuTyMES/images/mcp/ms-copilot-setup-success.png?fit=max&auto=format&n=HEiJHUZHHXuTyMES&q=85&s=76b7a209d48ba2c83cae204a6b4f6662" alt="Microsoft Copilot Studio Model Tools tab screenshot with the newly connected Profound tool highlighted" width="1162" height="466" data-path="images/mcp/ms-copilot-setup-success.png" />

    If it shows as connected, you're ready to go.

    If the connection doesn't appear or the agent can't reach Profound, try removing the tool and adding it again from step 2. If authentication fails during setup, sign out of Profound in your browser, sign back in, and retry.
  </Step>
</Steps>

For more details about configuring MCP servers in Copilot Studio, see Microsoft's [Add an existing MCP server to an agent](https://learn.microsoft.com/en-us/microsoft-copilot-studio/mcp-add-existing-server-to-agent) guide.