> ## Documentation Index > Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt > Use this file to discover all available pages before exploring further. # Automotive > How to build a prompt set for an automotive brand, with best practices and examples Car shoppers compare models, trims, and prices before they buy, so the set needs prompts for each model and trim, plus financing, trade-in value, and total cost of ownership. If you sell electric vehicles (EVs), add prompts on range and charging. ## Create your prompt set ### Topics to cover Replace `[model]` in the example prompts with one of your models. | Topic | Example prompt | | - | - | | Models and trims | Which trim of the `[model]` is worth the extra money? | | Financing and leasing | Should I lease or buy a midsize SUV with 60-month rates? | | Head-to-head comparisons | `[model]` vs `[competitor model]` for a family of five | | Trade-ins and resale value | Which SUVs hold their value best after five years? | | Model-year launches | What changed in the 2027 `[model]`? | | Parts and fitment | Will these brake pads fit a 2019 `[model]`? | | EV and charging | How far can the `[model]` go in winter, and where can I charge it? | | Service and recalls | Is there a recall on the 2022 `[model]`? | > [!TIP] > > **Make prompts more specific.** Instead of *"What are the best midsize SUVs?"*, try *"We have two kids in car seats and a 40-minute commute. What are the best midsize SUVs with a third row and good fuel economy under \$45,000?"* ### Best practices * **Leave your brand name out of [discovery prompts](https://docs.tryprofound.com/getting-started/glossary.md#discovery-prompt).** Putting your name in the question inflates your [Visibility Score](https://docs.tryprofound.com/getting-started/glossary.md#visibility-score). Use it only in [validation](https://docs.tryprofound.com/getting-started/glossary.md#validation-prompt) and [FactCheck](https://docs.tryprofound.com/answer-engine-insights/factcheck/about.md) prompts. * **One prompt = one topic.** Topics shouldn't overlap. Put funnel stage, campaign, and season in tags instead. * **Ask it like a person would.** Write the full question someone would type or say. * **Track only prompts that matter to the business.** Thousands of small variations of the same question make trends harder to read. * **Keep coverage and depth apart.** [Coverage topics](https://docs.tryprofound.com/getting-started/glossary.md#coverage-topic) include broad prompts for each business line. Add two to five [depth topics](https://docs.tryprofound.com/getting-started/glossary.md#depth-topic) for your priorities, and keep new prompts out of the coverage topics. * **Retire seasonal prompts.** Disable seasonal and news-driven prompts once they go stale. If you reword a prompt, you're measuring something new, so don't compare trends across the change. ## Refine your prompt set The first prompt set you build gives you a baseline. Here's how you can expand it: 1. Build one set of prompts for each model and trim. 2. Add financing, lease, and total cost of ownership prompts. 3. Use [FactCheck](https://docs.tryprofound.com/answer-engine-insights/factcheck/about.md) for specs, pricing, and recall information. ### Ask AI Marketer Use [AI Marketer (Aim)](https://docs.tryprofound.com/aim/about.md) to make your prompts better. Paste one of these questions to an Aim chat to see which prompts to add, cut, or tag. Swap the `[values in brackets]` for your own. | Ask | What you get | | - | - | | Which models and trims have the thinnest prompt coverage? | Where to build a set next | | Which competitors show up instead of us on `[segment]` comparison prompts? | Where [comparison prompts](https://docs.tryprofound.com/getting-started/glossary.md#competitor-prompt) are lost | | What are car shoppers asking AI about EVs and charging that my set misses? | New questions to track | | Which specs, prices, or recall claims about our models are wrong in AI answers? | FactCheck prompts to add | | What should I add before the model-year changeover and year-end sales? | Seasonal additions | ### Add tags to your prompts [Tags](https://docs.tryprofound.com/getting-started/glossary.md#tag) can span topics, and one prompt can have several. Use these tag examples and rename them to match how you work. | Tag group | Examples | | - | - | | Funnel stage | Informational TOFU, Commercial TOFU, Informational BOFU, Commercial BOFU | | Model | Sedan, SUV, Truck, EV | | Buyer need | Family, Commuter, Towing, First car | | Powertrain | Gas, Hybrid, Electric | | Campaign | Model-year launch, Financing offer, Certified pre-owned | | Season | Model-year changeover, Year-end sales, Tax refund season | | FactCheck | Specs, Pricing, Recalls | > [!TIP] > > **IF YOU'RE STUCK** > > 1. **Pick the five topics that matter most to the business.** > 2. **Write one prompt per funnel stage.** Four stages (Informational and Commercial, each for top and bottom of funnel) give you four base prompts per topic. > 3. **Add about 10 variations.** Change the [persona](https://docs.tryprofound.com/answer-engine-insights/personas.md), use case, company size, or wording. ### Advanced tips * **Use words like "brands" or "stores" in your prompts.** For example, *"What should I look for in a running shoe?"* returns a checklist of features, and *"Which brands make the best running shoes for flat feet?"* returns a list of brands, which is the answer you can measure your brand against. * **Give every comparison a use case.** A *"`[brand]` vs `[competitor]`"* prompt alone returns an "it depends" answer. Add who is asking and why: *"`[brand]` vs `[competitor]` for a 50-person team that already uses Salesforce"* gives the AI enough context to pick one. * **Spell out any unclear term the first time.** An acronym or internal product name can derail the answer. Write *"generative engine optimization tools"* rather than *"GEO tools"*, and name the product category rather than using a code word only your team uses for it. * **Say what you want without pushing toward your own brand.** The question *"Which project management tools, like `[brand]`, are best for marketing teams?"* nudges the AI toward your brand and tells you nothing about whether it would have named you on its own. * **Test your prompts.** Run each prompt once in an [answer engine](https://docs.tryprofound.com/getting-started/glossary.md#answer-engine) and read what it returns. A [discovery prompt](https://docs.tryprofound.com/getting-started/glossary.md#discovery-prompt) should list brands, a [comparison](https://docs.tryprofound.com/getting-started/glossary.md#competitor-prompt) should pick one, and a [validation](https://docs.tryprofound.com/getting-started/glossary.md#validation-prompt) should say yes or no. Learn more about different types of prompts in [Profound's AEO guide](https://www.tryprofound.com/aeo-guide/chapter-3#six-types-of-prompts). * **Tag every prompt you add**. Learn more in [Categorize Your Prompts With Tags](https://docs.tryprofound.com/answer-engine-insights/how-tos/create-topics-and-prompts.md#categorize-your-prompts-with-tags). ## Next steps * Read the [Promptologie](https://www.tryprofound.com/aeo-guide/chapter-3) chapter in Profound's AEO guide. * Learn how to [create, manage, and tag prompts](https://docs.tryprofound.com/answer-engine-insights/prompt-designer.md) in Profound. * Review the guide on [how to create effective prompts](https://docs.tryprofound.com/answer-engine-insights/how-tos/create-effective-prompts.md) using Prompt Volumes and intent data.