> ## Documentation Index > Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt > Use this file to discover all available pages before exploring further. # Healthcare > How to build a prompt set for a healthcare brand, with best practices and examples Patients choose care based on their insurance, their schedule, and their location, so the prompt set needs to cover each service line with those practical details built into the questions. Have your compliance team review the prompts before you publish them. ## Create your prompt set ### Topics to cover Replace `[brand]` and `[city]` in the example prompts with your own values. | Topic | Example prompt | | - | - | | Recurring conditions | When should I see a doctor for recurring migraines? | | New clinics and awareness months | Is there a new urgent care near `[city]` that opened this year? | | Telehealth visits | Best telehealth for migraines that takes Aetna | | Open enrollment | How do I pick a plan that covers my specialist? | | Insurance questions | Does `[brand]` accept my insurance for virtual visits? | | Flu and allergy season | Where can I get a flu shot today without an appointment? | | Same-day and after-hours care | Which telehealth provider can see me today? | | Back-to-school and New Year resets | Where can my kid get a sports physical this week? | > [!TIP] > > **Make prompts more specific.** Instead of *"What are the best telehealth services for migraine treatment?"*, try *"I'm a teacher with chronic migraines and I can't take time off for appointments. What are the best telehealth services for migraine treatment that take Aetna and offer evening visits?"* ### Best practices * **Leave your brand name out of [discovery prompts](https://docs.tryprofound.com/getting-started/glossary.md#discovery-prompt).** Putting your name in the question inflates your [Visibility Score](https://docs.tryprofound.com/getting-started/glossary.md#visibility-score). Use it only in [validation](https://docs.tryprofound.com/getting-started/glossary.md#validation-prompt) and [FactCheck](https://docs.tryprofound.com/answer-engine-insights/factcheck/about.md) prompts. * **One prompt = one topic.** Topics shouldn't overlap. Put funnel stage, campaign, and season in tags instead. * **Ask it like a person would.** Write the full question someone would type or say. * **Track only prompts that matter to the business.** Thousands of small variations of the same question make trends harder to read. * **Keep coverage and depth apart.** [Coverage topics](https://docs.tryprofound.com/getting-started/glossary.md#coverage-topic) include broad prompts for each business line. Add two to five [depth topics](https://docs.tryprofound.com/getting-started/glossary.md#depth-topic) for your priorities, and keep new prompts out of the coverage topics. * **Retire seasonal prompts.** Disable seasonal and news-driven prompts once they go stale. If you reword a prompt, you're measuring something new, so don't compare trends across the change. ## Refine your prompt set The first prompt set you build gives you a baseline. Here's how you can expand it: 1. Add insurance, availability, and location to the prompts. 2. Use [FactCheck](https://docs.tryprofound.com/answer-engine-insights/factcheck/about.md) to confirm accepted insurance, hours, and services. ### Ask AI Marketer Use [AI Marketer (Aim)](https://docs.tryprofound.com/aim/about.md) to make your prompts better. Paste one of these questions to an Aim chat to see which prompts to add, cut, or tag. Swap the `[values in brackets]` for your own. | Ask | What you get | | - | - | | Which insurance, hours, or services claims about us are wrong or unverified in AI answers? | Facts to put under FactCheck | | What are patients asking AI about `[specialty]` that my prompts don't cover? | Unanswered patient questions | | Show my visibility by service line. Which ones are thin? | Where to add prompts first | | Which prompts should I add before flu season and open enrollment? | Seasonal additions | | Which sources do AI answers cite for telehealth in our area, and are we on them? | Which sources shape visibility in your area | ### Add tags to your prompts [Tags](https://docs.tryprofound.com/getting-started/glossary.md#tag) can span topics, and one prompt can have several. Use these tag examples and rename them to match how you work. | Tag group | Examples | | - | - | | Funnel stage | Informational TOFU, Commercial TOFU, Informational BOFU, Commercial BOFU | | Service line | Neurology, Primary care, Behavioral health, Telehealth | | Constraint | Insurance, Same-day, Evening hours, Location | | Campaign | New clinic, New service, Awareness month | | Season | Open enrollment, Flu season, Allergy season, Back-to-school physicals, New Year resolutions | | Governance | FactCheck: insurance, FactCheck: hours, Compliance reviewed | > [!TIP] > > **IF YOU'RE STUCK** > > 1. **Pick the five topics that matter most to the business.** > 2. **Write one prompt per funnel stage.** Four stages (Informational and Commercial, each for top and bottom of funnel) give you four base prompts per topic. > 3. **Add about 10 variations.** Change the [persona](https://docs.tryprofound.com/answer-engine-insights/personas.md), use case, company size, or wording. ### Advanced tips * **Use words like "brands" or "stores" in your prompts.** For example, *"What should I look for in a running shoe?"* returns a checklist of features, and *"Which brands make the best running shoes for flat feet?"* returns a list of brands, which is the answer you can measure your brand against. * **Give every comparison a use case.** A *"`[brand]` vs `[competitor]`"* prompt alone returns an "it depends" answer. Add who is asking and why: *"`[brand]` vs `[competitor]` for a 50-person team that already uses Salesforce"* gives the AI enough context to pick one. * **Spell out any unclear term the first time.** An acronym or internal product name can derail the answer. Write *"generative engine optimization tools"* rather than *"GEO tools"*, and name the product category rather than using a code word only your team uses for it. * **Say what you want without pushing toward your own brand.** The question *"Which project management tools, like `[brand]`, are best for marketing teams?"* nudges the AI toward your brand and tells you nothing about whether it would have named you on its own. * **Test your prompts.** Run each prompt once in an [answer engine](https://docs.tryprofound.com/getting-started/glossary.md#answer-engine) and read what it returns. A [discovery prompt](https://docs.tryprofound.com/getting-started/glossary.md#discovery-prompt) should list brands, a [comparison](https://docs.tryprofound.com/getting-started/glossary.md#competitor-prompt) should pick one, and a [validation](https://docs.tryprofound.com/getting-started/glossary.md#validation-prompt) should say yes or no. Learn more about different types of prompts in [Profound's AEO guide](https://www.tryprofound.com/aeo-guide/chapter-3#six-types-of-prompts). * **Tag every prompt you add**. Learn more in [Categorize Your Prompts With Tags](https://docs.tryprofound.com/answer-engine-insights/how-tos/create-topics-and-prompts.md#categorize-your-prompts-with-tags). ## Next steps * Read the [Promptologie](https://www.tryprofound.com/aeo-guide/chapter-3) chapter in Profound's AEO guide. * Learn how to [create, manage, and tag prompts](https://docs.tryprofound.com/answer-engine-insights/prompt-designer.md) in Profound. * Review the guide on [how to create effective prompts](https://docs.tryprofound.com/answer-engine-insights/how-tos/create-effective-prompts.md) using Prompt Volumes and intent data.