Skip to main content

​
What is Profound’s AI Marketer

AI Marketer, also known as Aim, is your AI marketing teammate in Profound. It works across your AI search data, helps your team analyze it, proactively suggests the work worth doing, and helps you get it done. It also collects and uses the business context you add to Profound. Aim powers Projects, and every chat surface across the platform, including Profound Docs, Sheets, and Slack. Whenever you chat with Profound, you’re talking to Aim.

​
What AI Marketer can do

Aim handles analysis, execution, and everything in between: it analyzes your data in the background, suggests Projects and tasks, chats with you wherever you work, and can use your Agents to do the work.

​
Answer questions about your data

Start a conversation wherever you see an Aim icon: inside an Agent, a Project, or a Sheet, in the Answer Engine Insights charts, or in Slack. Ask why a metric moved and what changed, for example:
  • “Why did our visibility on ChatGPT drop last week?”
  • “Which competitor is outperforming us on the pricing topic, and why?”
  • “What’s driving negative sentiment for our brand this month?”
Then watch Aim scan for peaks and valleys across Visibility, Citation Share, Sentiment, and Prompt Volumes data, and explain the drivers. Beyond questions, ask Aim to build charts, tables, and dashboards, or to edit Agent outputs in Profound Docs without leaving the conversation.

​
Work on your goals in Projects

A Project gives your Aim chats shared purpose, instructions, and context, such as files and Knowledge Base documents. Create a Project from the Projects page, or ask Aim in the home page chat box to start one. Learn more in About Projects.

​
Act on Suggestions

Aim analyzes your data and context and suggests new Projects and tasks. Select Start task on a Suggestion, and Aim starts working on a plan, such as refreshing a declining page, drafting a head-to-head comparison article, or writing outreach to a top-cited publication. Learn more in Suggestions from Aim.

​
AI Marketer’s context

Aim is grounded in your organization’s context. This grounding is what separates its recommendations from generic AI output: the more Profound knows about your business, the more relevant and accurate Aim’s suggestions, plans, and content become.
Set up and review your brand context in Context Manager.

​
The more knowledge, the better the results

A well-stocked Knowledge Base lets Aim connect changes in your data to what’s true about your business and recommend actions that fit your strategy. Essentials to upload to your Knowledge Base:
  • Brand and positioning documents: messaging guides, tone of voice, style guides, and personas, so content sounds like you.
  • Product documentation: fact sheets, support docs, and help articles. These also serve as the source of truth for FactCheck accuracy analysis.
  • Strategy and planning materials: content calendars, campaign briefs, and target audience research, so Aim prioritizes work that matches your goals.
  • Anything you’d hand a new marketing hire: if a teammate would need it for context, Aim does too.
Uploads inform Aim’s suggestions and recommendations as soon as they’re processed. You can add documents in the platform or push them directly from your LLM tool through the Profound MCP connector.

​
Tips for working with AI Marketer

​
Keep your Knowledge Base current

Outdated documents produce outdated recommendations. Set up auto-sync for your Knowledge Base documents so that changes to your positioning, pricing, or product facts flow in automatically.

​
Start with a conversation

The fastest way to see Aim at work is to chat with it. If you’re not sure what to build or what it can do, go into the platform and ask it.

​
Bring AI Marketer into Slack

Once you connect your Slack workspace to Profound, you can ask Aim questions and follow its work in real time without leaving the thread.
To learn how to set up a Slack connector, see Connect Slack to Profound.