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The Adobe Analytics integration is not yet available. We are currently awaiting Adobe’s approval for our marketplace listing and expect to launch in the coming weeks.

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Overview

Profound Agent Analytics now offers seamless integration with Adobe Analytics, enhancing your ability to correlate AI interactions with human engagement and business outcomes. This integration bridges the gap between AI visibility and traditional web analytics, providing a comprehensive view of your digital performance ecosystem. By connecting your Adobe Analytics report suite, Agent Analytics can import critical engagement and revenue metrics alongside our specialized AI tracking capabilities. This integration works both as a complementary extension to our core platform or as a standalone solution, giving you flexibility in how you monitor and optimize your digital presence for both human and AI visitors. The Adobe Analytics integration automatically synchronizes your analytics data in real-time when accessing the Adobe Analytics dashboard, allowing you to make data-driven decisions with the most current information available while maintaining strict privacy controls.

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Adobe Analytics Metrics

The following metrics are retrieved from the Adobe Analytics Reporting API:
  • Referrer (referrer): The referring source of the visit, used to identify traffic originating from AI systems
  • Visits (visits): The number of human sessions referred by AI platforms
  • Orders (orders): Completed purchase events from AI-referred traffic
  • Revenue (revenue): Total monetary value generated from AI-referred visits

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Dashboard

Once connected, the Adobe Analytics tab in your Profound dashboard provides a unified view of how AI-referred traffic converts on your website.

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Summary Metrics

At the top of the dashboard, you’ll see high-level metrics for your selected date range:
  • Humans visited from AI systems: The total number of human visitors who arrived at your site after being referred by AI assistants
  • Revenue from AI systems: The total revenue attributed to AI-referred traffic
Both metrics include period-over-period comparison to help you track trends.

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Platforms

The Platforms table breaks down AI-referred traffic by the AI system that sent the visit. Each platform row includes:
  • Visits: Number of human visits referred by the platform
  • Orders: Completed purchase events from those visits
  • Revenue: Total revenue generated from AI-referred visitors
  • Conversion Rate: Percentage of visits that resulted in an order

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Human Visits by Page

The page-level breakdown shows which pages humans visit most after being referred by AI assistants. Each row includes:
  • Visits: Number of AI-referred visits to the page
  • Orders: Purchase events that occurred on or through the page
  • Revenue: Revenue attributed to the page

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Prerequisites

  • Adobe Analytics account
  • Adobe Analytics configured for your website
  • Access to a target Report Suite via your Adobe account

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Configuration

Learn how to integrate Adobe Analytics with your existing Agent Analytics configuration.
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Step 1

Navigate to the Adobe Analytics tab. Here you will find a button to Connect account.Adobe Analytics Tab
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Step 2

Click Connect account. This will direct you to connect your Adobe account to Profound via Adobe Enterprise Web App to access your analytics data. When prompted, you should select the Adobe account which has access to the Report Suite you want to integrate.Set up Adobe Analytics
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Step 3

Once your Adobe account is connected, choose your Report Suite. Select a report suite to connect to this domain from the dropdown.Choose Report Suite
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Step 4

Click Complete setup to finalize the connection.Complete Setup
That’s it! Adobe Analytics is now connected. Reload your Adobe Analytics tab to see data from your selected report suite.

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Disconnecting

You can disconnect the Adobe Analytics integration at any time in the Settings tab. Your integration will be disabled immediately.

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Security and Privacy

Profound requests READ ONLY access to your Adobe Analytics data and does not download, save, or otherwise retain your Adobe Analytics data.
Your data is fetched on demand for processing and display purposes only. We persist minimal report suite information (ID, name, and association with your selected website) to maintain the connection until you choose to disconnect the Adobe Analytics integration. You can opt out at any time through the Settings tab, giving you complete control over your analytics data.

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Considerations

  • Only one report suite can be connected per website at this time
  • Every team member must complete the Adobe authentication process. They must have access to the target Adobe Analytics report suite
  • Adobe Analytics is blocked by various browsers or browser extensions. For best results, we recommend using Adobe Analytics in conjunction with the Agent Analytics platform

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Additional Resources