Frequently Asked Questions

Agent Analytics

My site is hosted on Shopify / Squarespace / WP / Kinsta / Liquid / etc. How can I connect Agent Analytics?

Profound supports integrations with many providers. However, managed providers cannot be integrated at this time. Managed provider like those above offer a streamlined experience that abstracts the technical requirements of setting up and hosting a website. This abstraction makes setting up a website much easier, but consequently obfuscates the niche features necessary to integrate Agent Analytics.Generally, Profound requires a means to access your site’s server logs to analyze traffic and surface insights about bot activity. In most cases, managed providers simply do not offer such a mechanism. Without the ability to access your site’s server logs, we cannot integrate with your site.If you are using a managed provider, please contact your provider to inquire about server logs. If you have some means of accessing your site’s server logs, we offer a custom endpoint where these can be sent. Please contact support to learn more.

Do I need technical expertise and access to my site's code / CDN to configure Agent Analytics?

Yes, you will need to have access to your site’s hosting platform and permissions to configure the CDN. Profound provides comprehensive documentation for each supported platform, including step-by-step instructions and configuration examples. However, we cannot edit your site’s code or CDN configuration for you. Thus, it is necessary to have technical expertise and access to your site’s code / CDN to complete the integration.

How do I know if Agent Analytics is working?

You can verify that the log collection is working by checking the Logs tab in My Website. After completing the onboarding process, please allow a few minutes for data to begin populating. If there is no data after 24 hours, please contact support.

I used the Cloudfront integration via Firehose. Why am I not seeing any data?

Cloudfront sometimes sends logs from a unique domain that differs from your site’s domain. This is normal and expected, but means the key tied to your real site’s domain does not match the domain name coming from Cloudfront. Please contact support to alter the domain. Data will begin appearing shortly after the domain is updated.

I used the Cloudflare integration via Logpush. Why is there no HTTP destination option at Step 2 / no ClientRequestHost filter at step 4?

Cloudflare integrations need to be configured at the domain level. This can be accessed by signing into Cloudflare > select an account > Account Home (on the left sidebar) > select your domain > complete the steps in the documentation.

I registered two (or more) domains with Agent Analytics. I see one domain by default. How do I see the other domains?

The domain name at the top of the page is a dropdown menu. Click once to see a list of registered domains, then select the domain you want to view.

Google Analytics

What domain should I use when registering my site with Google Analytics?

The domain name to enter when registering via Google Analytics can be any label of your choosing. If you are configuring only GA4, use whichever label make sense to you. If you are configuring both GA4 and Agent Analytics for the same site, use the site name you registered with Agent Analytics. This will combine the data to see it all in one place.

Why can't I click on the Overview / Bots / Pages / Logs tabs?

Google Analytics exposes fundamentally different data than the server logs coming from a CDN integration. Using a CDN integration allows Profound to track traffic on your site at the most granular level. GA4 does not have the same level of granularity in its data. We are able to track human sessions only, including identifying a referral from AI platforms.Additionally, GA4 provides data that is not exposed in the server logs. Namely, we can see transaction and revenue data that is associated with AI referred traffic.

My team registered GA4 already. Why can't I see any data?

If someone on your team has registered a Google Analytics property linked to your Profound account, and you are not able to see any data, please ensure you have registered your Google account as well. For security purposes, we do not share the access tokens from one account to another. If you teammates are able to see data, they have valid Google tokens associated with their account. To see the data from your account, please ensure you have authorized Profound to access your Google account. You can do this in My Website → Settings → Connect Google Analytics at the bottom of the page.

I have configured both GA4 and Agent Analytics. Why am I seeing different data in the Referrals tab?

If you have just registered Agent Analytics via a CDN integration (i.e. within the last week), Profound has not yet collected enough data to accurately represent your site’s traffic. Google Analytics will have historical data available immediately, but Agent Analytics will take some time to catch up.Additionally, regardless of sign up date, GA4 can be blocked by certain browsers or extensions. The Agent Analytics data cannot be blocked. Thus, your GA4 data may be slightly different than the Agent Analytics data.

​Agent Analytics

​Google Analytics

Agent Analytics

Google Analytics