Connect ChatGPT to Profound MCP

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Before you start

• A ChatGPT account on a plan that supports developer mode. Learn more in the OpenAI developer mode documentation
• A Profound account

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Setup guide

1

Turn on developer mode

In ChatGPT, open your account menu in the lower-left corner of the screen, and select Settings.Under Security and login, enable Developer mode.

2

Create the Profound plugin

Go to the ChatGPT Plugins page and select +.In the New Plugin dialog, fill in the fields as follows:

• Name: profound
• Description: Provides AEO and GEO marketing analytics and allows agents to operate the Profound platform.
• MCP server URL: https://mcp.tryprofound.com/mcp
• Authentication: OAuth

Under the custom MCP servers risk notice, select I understand and want to continue, then select Create.

3

Authenticate with Profound

Profound uses OAuth 2.0. Complete the flow with your Profound account.If you have access to multiple Profound organizations, select the one you want to use with the Profound MCP server.

4

Install the plugin

After you configure the Profound plugin, it appears among the available plugins in Plugins > Personal in ChatGPT.Select the plugin, then select Install on the plugin page.

5

Verify the connection

• Open Settings > Plugins.
• Confirm that profound appears in your list of installed plugins.

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Troubleshooting

• Remove the plugin and add it again as instructed in Step 2.
• If authentication fails, sign out of Profound in your browser, sign back in, and retry.