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This guide walks you through connecting Profound to a Microsoft Copilot Studio agent using the Profound MCP server. Once connected, your agent can access Profound data and capabilities directly.

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Before you start

Before you get started, you’ll need:

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Setup guide

1

Open your agent in Copilot Studio

  • Sign in to Microsoft Copilot Studio
  • Go to the Agents tab in the left navigation bar Microsoft Copilot Studio landing page screenshot with Agents tab highlighted
  • Select and open the agent you want to connect Profound to
  • Go to the Tools tab for the agent Microsoft Copilot Studio agent page screenshot with Tools tab highlighted
2

Add a new tool

  • Select + New tool Microsoft Copilot Studio tools page screenshot with Tools tab and + New Tool button highlighted
  • In the New tool dialog window, select Model Context Protocol Microsoft Copilot Studio New Tool dialog screenshot with Model Context Protocol option highlighted
3

Enter the Profound server details

After the setup wizard appears, fill in the fields as follows:Microsoft Copilot Studio Model Context Protocol setup wizard screenshot
  • Server name: Profound
  • Server description: Provides AEO and GEO marketing analytics as well as allows agents to operate the Profound platform.
  • Server URL: https://mcp.tryprofound.com/mcp
  • Authentication: OAuth 2.0
4

Set up authentication

Profound uses OAuth 2.0 to verify your identity. This is the standard “sign in with your account” method used by most modern apps.
After you select OAuth 2.0 as the authentication method in the setup wizard form:
  • Select Dynamic discovery: This is the simplest option that lets Copilot Studio configure the sign-in flow automatically Microsoft Copilot Studio Model Context Protocol setup wizard Authentication section screenshot with Dynamic discovery option selected
  • Select Create
After that, the Add tool dialog appears.
5

Create a connection and add the server

  • On the Add tool screen, select Create a new connection
  • Follow any sign-in prompts to authenticate with your Profound account
  • After the connection is created, select Save for the MCP server, then refresh the tools list Microsoft Copilot Studio Tools section screenshot with refresh tools button and Allow all toggle highlighted
  • Select Add to agent to finish
Your agent now has access to the Profound MCP server.
6

Verify the connection

To confirm everything is working:
  • Go to the Tools tab for your agent
  • Look for Profound in the list of connected tools Microsoft Copilot Studio Model Tools tab screenshot with the newly connected Profound tool highlighted
If it shows as connected, you’re ready to go.If the connection doesn’t appear or the agent can’t reach Profound, try removing the tool and adding it again from step 2. If authentication fails during setup, sign out of Profound in your browser, sign back in, and retry.
For more details about configuring MCP servers in Copilot Studio, see Microsoft’s Add an existing MCP server to an agent guide.