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Connect Profound MCP to WRITER’s AI Studio so your WRITER agents can pull live data directly from Profound.

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Before you start

You’ll need:

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Setup guide

1

Open Connectors & Tools

In WRITER AI Studio, go to Connectors & Tools > Connectors in the left sidebar and select + Custom connector.WRITER AI Studio landing page screenshot with Connectors & Tools tab and Custom connector button highlighted
2

Choose the connector type

When prompted to choose a connector type, select Connect to an MCP server and enter the Profound server URL: https://mcp.tryprofound.com/mcp.WRITER AI Studio connector type selection screenshot
3

Enter the Profound connector details

In the Edit connector details screen, fill in the fields as follows:
  • Connector name: Profound
  • About this connector: Provides AEO and GEO marketing analytics as well as allows agents to operate the Profound platform WRITER AI Studio Edit connector details dialog screenshot with relevant fields highlighted
Select Next.
4

Configure the authentication

On the Connect to Profound screen, scroll to Define Authentication and fill in the fields:
  • Authentication type: OAuth
  • Authorization URL: https://auth.tryprofound.com/oauth2/authorize
  • Access token URL: https://auth.tryprofound.com/oauth2/token
  • DCR: Yes Define Authentication section of the WRITER AI Studio Connect to Profound screen with relevant fields highlighted
Leave the rest of the fields empty or at their default values, and select Next to complete the connection.
5

Verify the connection

To confirm everything is working:
  1. Go to Connectors & Tools > Connectors in the left sidebar in the AI Studio UI.
  2. Select + New connector.
  3. Look for the Profound connector in the list.
WRITER AI Studio available connectors list screenshot with Profound connector availableYour Profound MCP connector is now available to use.
For more details about configuring custom MCP connectors in AI Studio, see WRITER’s Custom connectors guide.

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Troubleshooting

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Rate limit exceeded

If you see a rate limit reached error, it’s coming from WRITER. Wait a few minutes and try creating a connector again.

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Connection failed

If the connection fails after the rate limit error, the connector may have still been created. Check your available connectors and if it’s not there, try creating a connector again.