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To learn more about making the best use of Shopping Analysis, check out the Profound University module Tracking Your Products in AI Shopping.
The Shopping Analysis section is organized across four tabs: Brands, Merchants, Products, and Prompts.

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Step 1: Start with the Brands tab

The Brands tab shows which brands appear in shopping carousels across your tracked prompts. Check your Visibility Score to see how often your brand appears and how it ranks against competitors. Review your Shopping Mode Rate. If it’s very low (for example, below 5%), your tracked prompts may lack commercial intent and data will be sparse. Filter by topic to find where your brand dominates and where gaps exist.

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Step 2: Follow the checkout in the Merchants tab

The Merchants tab shows who owns the purchase transaction when your products appear in shopping mode. Review Merchant Share rankings to see which retailers capture the most checkout options. Your direct-to-consumer store may rank below third-party retailers. Check Brand Share by Merchant. A dominant merchant with low brand share means your product is competing at checkout.

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Step 3: Review SKU performance in the Products tab

The Products tab tracks which individual products appear in shopping mode responses. Review which SKUs appear most frequently in Product Visibility view. The top products in your category may not be yours. Click into a product to see how often it appears, which prompts surface it, and how AI describes its attributes.

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Step 4: Diagnose queries in the Prompts tab

The Prompts tab shows which specific tracked prompts return your brand’s products in shopping mode. Use it to identify the commercially oriented queries where your products appear in the carousel, and to find prompts where shopping mode triggers but your brand does not appear.